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Discover a bold new fragrance identity with Prada – Paradigme Eau de Parfum, a scent that redefines masculine elegance through a striking blend of warmth and freshness. Opening with radiant Calabrian bergamot and airy musks, it evolves into a heart of green, floral bourbon geranium, layered with subtle rosy nuances. The base anchors the fragrance with rich amber woods, smoky guaiac wood, and resinous benzoin, creating depth and intensity that lingers on the skin. Encased in a sleek bottle that mirrors Prada’s modern architectural design, this Eau de Parfum is both refined and daring, making it the perfect choice for the man who wants to stand out with confidence and sophistication.






Ends Sunday 9pm
EX-MAT ARMSTRONG • £150,000+ NEW